Now we’re getting to the interesting stuff. Affiliates are up next in your resource list. Things start to get a little more flexible here again, for simple reason that the situation is clear cut, and affiliates are more numerous than your long term customer base. By clear cut, I mean you know what these people want. They’re here solely to promote a good product, and make good money doing so. You don’t need to carry out any research to confirm that one.
Now, as far as turning your affiliates’ attention to your list, I’m going to advise the same as previously just to make one hundred percent sure no one reading forgets that each of these resources should be a list in itself, with a clear goal, and a clear reason for being there. When you come to mailing them, you need to know what they want from you, as well as what you can give them in return. What we’re not going to be doing in this particular case, is sending random adverts to your affiliates, not even for your products, because, as we learned earlier, they’re more important than even your immediate profit, in fact, they’re going to be the ones bringing in the majority of your new resources together with joint ventures (coming up next in the series).
We do however, get to send our affiliates ads of some sort, in fact very similar to the ads we talked about for your list, this time though, you’re not trying to sell them on products to earn you hard cash, oh no, you’re sending them ads to sell them on the promotion of you newest and latest products, not forgetting to mention to them how well your sales letter performs and giving them a nice visual picture of how much they can earn through your words. It might look different on the surface, but you’re still selling them something, and all the rules you learn throughout this report apply to both monetary sales, selling free stuff, selling yourself and your products to gain joint ventures, or selling the potential to earn money through your affiliates. It’s all about selling all the time.
Turning Affiliates Into Customers.
Lets wrap up with the final three resources in the affiliates section, starting with customers. How on earth do you get your affiliates to pay you as well as promote for you? Well there’s plenty of ways to turn these affiliates into customers. The first you would think would be looking at the intro product, and having affiliates that buy from you earn a higher commission. There’s one problem with that though, what did we say the main goal of our intro product wasn’t earlier on? if you remember we said that it’s goal isn’t to make a profit, but to build your resources.
Charging affiliates cash to join up, whether it be single sale, or membership using your intro product is cutting off your nose despite your face for this exact reason. This is especially true if you’re attracting some heavy hitters and working in the online marketing info product world, not because they can’t afford to buy your product, but because it’s just a hassle compared to going in, filling in a quick form, promoting straight away. If you’ve been following us so far, and your affiliate commissions are nice and high to get lots of people promoting, you’ll find that you won’t be making much profit even if you did get them all to sign up. In any case, it’s more likely you’ll put them off promoting and lose some quick blasts to some of these peoples big lists if you go about this any other way. Steer clear of it, and remember the role of your intro products and the resource itself, your affiliates.
Affiliates To Long Term Customers.
Looking at affiliates in the light of converting them to long term customers however, is a different story altogether, simply because that’s what your long term product is there to do. Make you a profit, and if any of them sign up and buy this whilst promoting, while it’ll be very unlikely it’ll be the mainstay source of customers for your business, it can be a nice little bonus. How you do this is only limited by the system you have set up and your imagination, adaptation and implementation. There really is no right or wrong way, and to list every single method would be a whole encyclopedia in itself.
Let me give you some examples though so I don’t leave you wonder what I’m talking about. First example, you want to make a profit out of your affiliates, so along with your next ad to them about the newest affiliate program you have released for your newest product goes an offer voucher for a discount, don’t just want a boring old discount? Not a problem, how about the ticket only becomes valid when they’ve made five or ten sales.
Even better, instead of pushing affiliates hard, have the ticket only request one sale of your product before it becomes valid. It’s very unlikely an affiliate with a good list is going to make exactly one sale when they blast an ad out. Easy they think, out goes the ad, ten sales come in instead of the one that they needed, they get a discount or even a free product on top of their commissions. At the same time, you persuaded someone to get out there and promote, not only bringing in more sales, but a bundle more resources that are going to do the same again and again. Best of all you were sleeping at the time. (I love that part)
Now ok granted you might be cringing at me right now wondering why I’m telling you this, but let me say in my defense, first think about what you’re selling. If it’s a Sixty dollar product, who cares if you give affiliates an 80% discount on top of their commission if they make a single sale. Remember that’s not what we’re talking about now. We’re discussing high price items, anywhere from $500 to $10k per product. Now that discount starts to seem a little more significant and worthwhile. If I gave you 2k off one of my products on top of a 4k commission for making a single sale, would you blast an ad to your private, targeted list about that? There’s a whopping wad of cash in it for you, and potentially hundreds more people for me to sell my products to for me.
It doesn’t even have to go that far, even if you’re only selling a $1250 product. When was the last time you were paid $500 per sale you made? If you have been paid that much before, I bet the product you were selling was pretty successful. Why don’t more people pull stuff like this off? Simply wait until you’ve sold as many as you can in a short period of time, then open it up for affiliates with a deal like this while the buzz is still there about your product.
Affiliates Into JV’s.
Finally in the affiliates resource crossing list, lets look at our final resource with a view to turn affiliates into a joint venture partners. This is real easy to do, and it’s quick and painless for you. All it involves is either a simple phone call, or personal e-mail. Now we’re getting into rare, doesn’t happen every day, gotta make this meeting as personal as possible territory.
What you’re looking out for is a high rate of sales through your affiliate software. A simple search should do that if you’ve chosen a good system. Pick out the top two percent that have really made a dent and will generally make up the numbers big time and keep them handy. Not only should you have already rewarded them, but you should keep them ready and waiting for your next product, especially if it’s related to your previous one.
If they did a good job promoting your previous product, it generally means they have the resources and ability to continue. You should be there when they decide that with a pre-empted contact prior to the release of your shiny new product, offering first stab at promotion and higher commissions than the norm. You may even be able to figure something else out if they have something you want. I can’t detail that here, every joint venture is different. Make of it what you need of it. The deal doesn’t all have to be higher commissions and more money more money all the time.
If you could have anything right now that would move you towards your goals more quickly, or in an easier way, what is it? Does this person I’m dealing with have it? If the answer is no, a safe bet is always the standard higher commissions. And remember, why are you giving them a load of special-ness, over standard affiliates? Because they’re valued affiliates. They probably know it already, but it doesn’t half hit home when you say it, especially, as in the above example in the customers resource crossing section, when they see the standard offer going out to all the other affiliates. That’ll sure show them that you’re for real, and they won’t forget you either. Treat them right and they’ll continue to make you a whole load of money for many years to come, and provide some really fruitful joint venture proposals and deals. See you in part 5!
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